Goldenberg's go-to recommendation for timing between serums and moisturizers is about one minute.
There is no wait time required between applying your serum and moisturizer. You can even choose to mix them together in the palm of your hand before applying. (Exception: a daytime moisturizer with sunscreen shouldn't be mixed into other formulas since doing so could hinder the level of protection).
Yes, you can apply moisturizer immediately after serum. In fact, this is a common skincare routine. The serum is typically more concentrated and targets specific skin concerns, while the moisturizer helps to lock in the serum's benefits and provide hydration.
If the bottle doesn't have clear instructions, 30 seconds to a minute is typically considered enough time for those who don't want to wait too long between products. If you have time to spare, you may wait 15-20 minutes for maximum absorption before moving on in your routine.
Absorption Time: Most serums should be left on the skin until fully absorbed, which usually takes about 1 to 2 minutes. Layering Products: If you're using multiple skincare products, apply serum after cleansing and toning, and allow it to absorb before applying moisturizer or sunscreen.
What not to do after applying serum? After applying face serums you should never use any other skincare product immediately. Wait for a few minutes to allow it to get absorbed in your skin before you follow up with a moisturizer and sunscreen.
Regardless, we recommend letting each serum dry completely before moving on. While it may be tempting to use multiple serums, make sure to check that the serums you're choosing can be safely combined. There are certain ingredients out there, like retinoids, that don't always play well with others.
Wait for the serum to absorb: Give the serum some time to absorb into your skin. This usually takes a few minutes. You'll know the serum has been absorbed when your skin feels soft and smooth. Apply moisturizer: Once the serum has been absorbed, apply your moisturizer on top of it.
After cleansing and toning, apply a few drops of vitamin C serum directly to your face, massaging it evenly over your skin. Wait 5 to 10 minutes for it to absorb before applying moisturiser to seal in the serum. Then, it this is your morning routine, apply a high SPF broad spectrum sunscreen for further protection.
Many facial serums can be applied every day, but some need to be slowly introduced or used less often. Be sure to check the directions for use related to your facial serum of choice or consult a skincare expert. Serums are designed to be applied after cleansing but before moisturising.
If you decide to use both serum and moisturizer, you should always apply the serum first (lighter products go before heavier ones). After applying, wait a minute or two to allow the product to absorb into your skin. Then, apply moisturizer. Also, pay attention to the type of serum and moisturizer you're using.
Step 1: Take a pea-sized amount (about 3-4 drops) of a face serum from the dropper onto your palms. Step 2: Spread it between your palms without rubbing the product too much. Step 3: Dab the serum all over your face and neck using small and gentle tapping motions.
The lightweight consistency of serums enables these active ingredients to penetrate the skin's deeper layers for targeted treatment. For this reason, we consider serums to be a crucial step in an effective skincare routine.
Serum and Moisturizer: 1 minute
Goldenberg's go-to recommendation for timing between serums and moisturizers is about one minute. This wait has the same reasoning: Sixty seconds — give or take — gives each product a moment to delve into your pores.
If you have dehydrated skin, use hyaluronic acid serum both in the morning and at night. In the morning, it might help hydrate your skin and prepare it for the day ahead. At night, it might help repair and rejuvenate your skin while you sleep. Be sure to follow up with a moisturizer to lock in the hydration.
It typically depends on whether it's oil- or gel-based, but most serums start absorbing immediately. Some skincare formulas can take up to 30 minutes to fully absorb — but that doesn't mean you have to wait that long between skincare steps. Most skincare products are designed to begin absorbing right away.
Serum: Serums are a high-performance treatment step and usually packed with all the good stuff that helps improve your complexion. By pressing in your serum instead of rubbing, you'll ensure that every juicy drop gets absorbed into your skin.
Our top pick for the best night cream is Kiehl's Ultra Facial Advanced Repair Barrier Cream, as it's great for all skin types and provides long-lasting hydration. Another fantastic option is La Roche-Posay's Double Repair Moisturizer, which leaves the skin feeling nourished, soft, and supple—all for under $25.
You can also use serum alone without added moisturizer, but this may reduce the power of the serum's active ingredients. Serums contain active ingredients such as oat oil, vitamin E and hyaluronic acid that pull moisture into the skin for deep hydration.
No, you typically don't need to wash off serum. Allow it to absorb for a few minutes before applying other products. If it's a leave-on serum, leaving it overnight may enhance its benefits. Always check product instructions for specific guidance based on the serum's formulation.
In most cases, it's not only okay to use your serum every day—it's recommended to do so in order to reap the full benefits of the product. However, usage can vary depending on the type of serum, the ingredients they contain, and how concentrated it is. Your skin type can also play a role.