Author: Aniya Emmerich | Last update: Thursday, August 7, 2025
6 Ways to Get Clients as a Makeup Artist
Build Up a Creative Portfolio. Your portfolio will show off high-quality images of makeup applications you've done on past clients and/or models. ...
Start Your Own Website. ...
Show Off Your Skills on Social Media. ...
Start a YouTube Channel. ...
Network, Network, Network. ...
Ask for Referrals.
How do makeup artists find clients?
Build a following on social media
Social media is great for makeup artists to build a following and find new customers, especially image and video-based channels like Instagram, YouTube, and TikTok. Your customers are most likely to be on these social media platforms and it's a great way to display your work visually.
How to get more customers as a makeup artist?
The best way to gain referrals and get more business is by networking with other professionals in the industry. Get in touch with professionals such as event organizers, and photographers. This is because these creative professionals deal with clients who are in constant need of makeup artists.
How do I promote myself as a makeup artist?
1. Build an eye-catching makeup artist website
Online booking - because you want to be relevant and very professional.
Portfolio - one tip for building a professional online portfolio is to work with a photographer.
Services - this is where you should include the services you offer and mention your pricing.
Why am I not getting makeup clients?
Portfolio:
Your website needs to have examples of your work on it in an easily-navigated format. These images need to be updated regularly, to showcase your current skill level and keep your aesthetic fresh. Sometimes, an image can feel dated based on the brow, the lip, or any other trend that was happening.
BUSINESS TIPS FOR MAKEUP ARTISTS: Beginner tips + getting clients
What is the biggest challenge for makeup artist?
Balance Vibrancy and Skin Sensitivity
One of the challenges for makeup artists is achieving a vivid look that stands out on stage without causing discomfort or allergic reactions for performers with sensitive skin.
Does Sephora do makeup for customers?
We offer a variety of makeup and waxing services in our stores. Our menu varies by location. Please visit Sephora.com/happening to see what's available in your local store.
How to get leads for makeup artist?
7 tactics to Attract More Clients as a makeup artist
Increase your presence on social networks. ...
Attend exhibitions or makeup events. ...
Make alliances with photographers. ...
Build relationships with your peers. ...
Create your own website. ...
Offer strategic promotions. ...
Utilise Reviews and Testimonials.
How in demand are makeup artists?
There are currently an estimated 4,600 makeup artists in the United States. The makeup artist job market is expected to grow by 6.5% between 2022 and 2032.
How to get sponsored by makeup?
5 tips to get makeup sponsors
Define your brand. Who are you? ...
Get your accounts and lists sponsor-ready. What exposure do you have to offer companies? ...
Collect your data. You need your numbers to woo companies. ...
Find the right companies. ...
Be authentic and creative.
Where do makeup artists get paid the most?
Highest paying cities for Makeup Artists near United States
Miami, FL. $47.63 per hour. 15 salaries reported.
Chicago, IL. $38.47 per hour. 20 salaries reported.
Los Angeles, CA. $34.73 per hour. 21 salaries reported.
Washington, DC. $34.44 per hour. 24 salaries reported.
Las Vegas, NV. $33.82 per hour. ...
Show more nearby cities.
How to gain more clientele?
10 Ways to Get New Customers
Ask for referrals. ...
Network. ...
Offer discounts and incentives for new customers only. ...
Re-contact old customers. ...
Improve your website. ...
Partner with complementary businesses. ...
Promote your expertise. ...
Use online reviews to your advantage.
How do you become a popular makeup artist?
How Do You Become a Successful Makeup Artist?
Study Up on Makeup Techniques. As a makeup artist, you're only as impressive as your skills. ...
Take on a Variety of Makeup Gigs. ...
Stay Up to Date on the Latest Makeup Trends. ...
Build a Stunning Makeup Portfolio.
How to get started as a beginner makeup artist?
Beginners can learn basic makeup through:
Online tutorials and videos.
Books and magazines focused on makeup techniques.
In-person or online makeup courses and workshops.
Practicing on themselves or friends and family.
Seeking feedback and advice from experienced makeup artists.
Who pays for makeup artist?
Option 1: Bride Pays for Hair and Makeup
The most traditional arrangement is for the bride to cover all glam costs for the bridal party.
How to grow your business as a makeup artist?
15 Tips to Grow Your Makeup Business
Use original, high-quality images and videos.
Write engaging captions.
Offer exclusive deals and promotions.
Host giveaways and contests.
Follow and engage with other beauty experts you admire.
Always respond to comments and messages others leave for you.
How do I market myself as a makeup artist?
Create & Build an Online Portfolio
An online portfolio or profile is one of the best ways to showcase your work and build your brand. Part of the marketing strategy of a successful makeup artist is to build a portfolio audience. Think of it this way: the more eyes that are on your work, the further your brand reach.
Is it worth becoming a makeup artist?
Makeup artists are in high demand
Once you've trained as a makeup artist, there's plenty of opportunity for work in TV and film, theatre and fashion as well as events and advertising. Some even go on to become a personal makeup artist.
What is the top salary for a makeup artist?
The highest salary for a Makeup Artist in India is ₹2,09,150 per month. The lowest salary for a Makeup Artist in India is ₹22,250 per month.
How to gain clientele as a makeup artist?
6 Ways to Get Clients as a Makeup Artist
Build Up a Creative Portfolio. Your portfolio will show off high-quality images of makeup applications you've done on past clients and/or models. ...
Start Your Own Website. ...
Show Off Your Skills on Social Media. ...
Start a YouTube Channel. ...
Network, Network, Network. ...
Ask for Referrals.
How much should you charge as a makeup artist?
$100-$500+
The price will depend on the complexity of the makeup and the time required to apply it. For example, a makeup artist may charge $100-$300 for simple makeup and $400-$500 for complex makeup. Special effects makeup can include: Hair and wig styling.
How do I brand myself as a makeup artist?
Consider your personal story and how it can be woven into your brand. Share your journey, experiences, and expertise to connect with potential clients on a deeper level. Authenticity is key, so be true to yourself and let your passion and love for makeup shine through your brand.
How much is it to get your makeup done at Ulta?
Formal Makeup Application: $60
Services may vary by location, so be sure to call your Ulta store if you're looking for something specific. See the full list of prices and services on the Ulta Salon Services Menu.
How much does Mac charge to do makeup?
45 MINUTES | $90. Get a full beat with the ultimate M·A·C makeup experience. Book online or in-store.
Will Sephora pay you to promote their products?
You can earn commissions on all Sephora products without any restrictions. 8% to 10% commissions. Joining the Sephora affiliate program is free.