A good rule of thumb is to try to stay within two shades of your hair color. If you have dark eyes, pick a brow shade that is lighter than your hair color and vice versa. Exact matches aren't important as long as the shades are complementary. In fact, sometimes matching too closely can ruin your look.
YOUR BROWS SHOULD BE DARKER
We hate to break it to you, but if you thought that your brows should perfectly match your hair, you might want to think again. In fact, your eyebrows should actually be darker than your hair color—unless your tresses are pitch black. This is what looks the most natural.
For women of all ethnicities, brow color faded with age—so darkening them may really make people look younger, the researchers say.
Generally, your brows should be one to two shades darker than your hair and less vibrant. So if your hair is a dark blonde, a cool light brown would be a great choice.
"For brunettes, the general rule is to stay within one to two shade ranges of your hair color. If you have light brown hair with light eyes, pick a darker tone to define. If you have dark eyes, it's always safer to go slightly lighter. You should match to your highlight rather than your base," says Madron.
The rule of thumb for maintaining a flattering eyebrow shade is: For lighter hair colours like grey hair or chemically lightened hair, your eyebrows should be two shades darker than your hair. For darker hair colours like brunettes or red-haired girls, your eyebrows should be two shades lighter than your hair.
How to find the right eyebrow shape for you. The golden rule is to go for a brow shape opposite to your face shape. For example, if you've got a long face you should go for a low-lying arch and straight, elongated brows to add width to your face.
“Making sure your brows have more depth and thickness than a thin pencil line will help any face appear younger. Soft baby strokes appear far more natural than a bold swipe.”
The trick to really natural looking brows is blending, blending, blending. Fill in sparse areas where needed then take a spoolie and brush color into brows over and over again. The more blended-in, the more natural-looking.
Scientists say that women with thicker brows, such as model Cara Delevingne and actor Audrey Hepburn, are more attractive to men — especially those seeking a long-term partner. A study has shown that men prefer women with thicker eyebrows, especially those who want a long-term partner.
They believe thicker eyebrows allow for more clear expressions and, most importantly, the romantic interest someone is having.
Just as there's a limit to how dark your brows should be, you don't want them to go too light. Light eyebrows age you. The tails of the brows get lighter and thinner with age, and you may also notice some patchy areas.
Dark brows were shown to make a person look younger in a study that was published in the journal Frontiers in Psychology because humans appear to (subconsciously) correlate distinct contrasts in facial features with youth.
“Powder helps give brows a softer, more natural look as opposed to pencils or pomades, which can sometimes look too heavy or leave harsher lines,” she tells SELF. Pencil is great for filling in a few hairs that might be missing. Pomades are good if you're looking to create a bold brow look or darken brows.
Shorter, rounder faces are scored as most attractive when they have high set (or more distal) eyebrows with a higher degree of curvature. Whereas square or longer faces are considered most attractive with exactly the opposite: lower set, flatter eyebrows (Zhao et al, 2019; Baker, 2007).
The most popular eyebrow trend for 2022 by far, is brow lamination. The semi-permanent treatment provides perfectly placed, brushed up brows that last for months.
Yes, arched eyebrows are considered to be more feminine. They not only enhance the appearance of your eyes but also give a really attractive look.
In 2022, tweezers are back – and so is the skinny eyebrow, last seen in Gen Z's favourite Y2K era.
Eyebrows thin over time as the hair shafts become finer and some of the follicles stop producing hair. While aging is a common cause of eyebrow hair loss, many other factors can contribute to eyebrow patchiness and thinning.